Pachamama Email Marketing

Pachamama CBD Launch

Email Marketing

When Charlie’s Holdings launched its CBD brand there was a lot of education that needed to be conveyed through the marketing materials. The B2C emails were usually pretty long but I found ways to offer a lot of information in a creative and visually appealing way. They gave the photography studio a bigger budget for more lifestyle photos and invited the employees to take their own photos that could be used in marketing the new products in the digital space. I crafted the brand book with the creative director and was able to create a lot of really beautiful emails and ads.