Designing table and counter units was a large part of my job at Urban Decay. I really enjoyed designing these units, most of which i built from the scratch and were then produced and put in stores for particular launches.
Corrugated Counter Unit
Small counter unit to promote the launch of Troublemaker Mascara and the Troublemaker Mascara Duo.
UD To Go Counter Unit
Point of sale on counter unit for travel-sized products
Gwen Stefani Collection Table Unit
This corrugated table unit has many 3D elements and was created for the launch of the UD x Gwen makeup collection.
High Capacity Tables
These tables are used in high traffic areas to promote new products. They are made up of many part and pieces and are great fun to create!
Free standing shelving unit used in Macy’s stores. The totem on the left was used for the launch of Naked Ultimate Basics and the one on the right was used for the holiday season.
Free standing shelving unit used in Macy’s stores. The totem on the left was used for the launch of UD’s colab with Disney’s Alice Through The Looking Glass and the one on the right was used for the Moondust Eyeshadow Palette.
Large Format Vinyl Graphics
Another one of my favorite projects to do at Urban Decay! These large graphics were always a really fun challenge to create. I quickly became highly skilled at large graphic collateral.
Window Decals in France
Created for the store opening and the launch of Naked Heat.
Window Decals in Austria
Created both of these for one particular store that loves to update their windows for as many launches as they can. The left window was for the Vice Liquid Lipstick launch and the one on the right was for Naked Heat.
Debenhams Window Graphics
Graphic created to highlight Urban Decay’s 20 year anniversary as well as the UDXX Eyeshadow Palette.
UK Window Decals
These graphics were created as an alternative to a solid barricade. Designs had to be opaque so that passersby could not see the construction going on inside the store.
UD x Gwen Window Decals
These large graphics were created for window vinyls promoting the launch of the UD x Gwen collection.
UD x Gwen Window Decals
This large graphic was created for windows promoting the launch of the UD x Gwen collection.
Ulta Window Banners
Created for the launch of Vice Lipstick.
Square One Barricade
Created to hide the construction of a new store in Canada. This is one of the largest barricades I have ever made and was so thankful to get a photo of it after it was installed.
This barricade is HUGE! It was really fun to create such a large graphic showing off our iconic model imagery as well as our artistry shots to create one big barricade while the store was under construction.
Trend Wall Vinyl
Swatch wall vinyl with UD’s popular hashtag. I also created the Totem standing in front of the wall as well as the lightbox and Perversion and UD To Go counter units.
I designed the glitter wall vinyl, all three lightboxes and the sparkle UD column headers.
Large wall vinyl in Macy’s Herald Square store highlighting Urban Decay’s 20th anniversary.
UD X Gwen Lightbox and UD Top 10 Wall Unit also designed by me.
These little units are a very popular way to create something a little extra for any launch. They fit almost anywhere and work well with graphics and pretty much any product on offer.
Created for the newness tables in Urban Decay Free Standing Stores
Counter units made for the release of the Naked Ultimate Basics Palette as well as one for the Moondust Eyeshadow Palette and UD Pro Moondust Brush.
Small table units for Perversion Mascara and Naked Skin One & Done.
Something that the Visual Merchandising team did most consistently was create graphics and graphic strips for in store Gondola fixtures. Every season and/or launch of new product required updates to the Gondolas to show off new products and draw customers in while shopping at large, multi-brand stores like Nordstrom, Ulta, Macy’s, etc.
Nordstrom 6 Bay Gondola
Very large Domestic gondola with lightbox graphics, focus graphics, informational graphics and graphic strips.
Canada's Shoppers Drug Mart Gondola
A larger International gondola with focus graphic above and on the gondola, strips and trapped graphics with explanations and prices of the products.
European International Gondola
Graphics, strips and trapped graphics created to promote UD’s products with short explanations as well as pricing.
Visual graphics and graphic strip design for the exclusive UD x Kristen Leanne launch.
Visual graphics and graphic strip design for the All Nighter Concealer launch.
Creating visually appealing graphics for wall fixtures and end caps was a great way to find creative solutions to weird shapes and spaces that are available on certain units. I liked to volunteer for these jobs so i could use my powers of problem solving creatively.
Macy's Wall Fixtures
Created all assets on the wall fixtures themselves including header graphics, graphic strips and light boxes.
Vegan Wall Unit
Concepts for a new wall unit to promote UD’s Vegan products.
UD Pro Brushes Wall Unit
Concepted for freestanding UD stores in the UK.
Graphic created for UD’s collab with Disney’s Alice Through the Looking Glass.
High Traffic Promotional Table
This table was specifically put in areas of high foot traffic for the release of UD’s Collaboration with DIsney on the Alice Through the Looking Glass Collection.
Fun Odd Jobs
For several years I have been immersed in all aspects of visual merchandising. This was something I had not yet been able to explore but thanks to my time at Urban Decay I now know more than I ever thought I would about in store design. I have created everything from Lightboxes to Point of Sale counter units to my own dielines for corrugated table units.
Created artwork for this fun promotional piece.
A promotional item used in large free standing Urban Decay stores
Sephora Out of Stock Sticker
Made for the Holiday season for products that were most likely to sell out and would suggest an alternative for the customer to buy.
3-Tier Unit and Lightbox
3-Tier unit graphics to highlight the launch of Naked Heat and lightbox with UD’s Color Unleashed slogan.
Exterior lightbox facing all mall foot traffic at the UD Freestanding store in Bakersfield to promote the Moondust Eyeshadow Palette.
This was so much fun! This bathroom was created in Canada.
Alice Through the Looking Glass Promo Piece
I created this piece to be used as 3D elements throughout all merchandising units. It was used on High Capacity Tables, 3-Tier Units, Counter Units, Table Units and as a photo booth prop.
Edge-Lit Neon Sign
This was a really fun project! I never received final photos of the piece but it was used in International Freestanding Stores to direct customers to the UD Lounge where there was a photobooth, Selfie Wall and Makeup Stations.