National Lipstick Day Promo

Website and Email Marketing Assets

Throughout my time at ColourPop I was tasked with many sale assets. I was told they preformed amazing in email and paid ad forms so I would be at the top of the list when handing out sale campaigns, especially for Black Friday. This particular sale no one had any ideas on how to market it since this is something we do every year and it always looks the same. I was excited to tackle it and come up with something new and different so we could bring more traffic to the site from off-site ads and emails. The cascade of outlined lips was the first thing that came to me and the marketing team loved it because we showed a large amount of shades and finishes. Adding the animation was simple and very effective, I really like how the emails turned out for this campaign. They are full of visual storytelling and include education on the products for the customers.