Jelly Much Eye Shadow Update

 Jelly Much Gel Eyeshadow

Packaging Design

This core ColourPop product has always been popular. It has a unique texture and shimmer and the PD department wanted the packaging to be more impactful. The unit carton was evergreen and included a shad name sticker so it would be easier to add more shades to the product line. The stars were a must to include and we landed on a pastel holographic foil to give the product eye appeal in photos and on the shelves. I also designed the infographic since customers had complained that the product would dry out if they did not keep the inner lid.