BT21 x Colourpop

BT21 x ColourPop Collaboration

Assorted Digital Campaign Assets

Although I was not familiar with this IP I had the best time working on it. As the adorable photo assets came in I used the pool theme to create some complex animations which was a big hit with internal teams as well as the BT21 team. Their team was so impressed with the deigns they asked me to animate a billboard for Time Square which created a huge influx of online engagement and the collection sold out in 2 days.