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As the senior graphic designer here I was tasked with most paid ad and web banner updates but for a long time the only thing that there was to work with was product photos on a white background so I would need to find new and creative ways to jazz up the products that had been seen over and over again. All of these marketing assets began with a product photo/mock up and the packaging files. This was a campaign I came up with while exploring some other ideas for a new product launch. Once the sales team reviewed them they wanted to use these neon assets for the new launch as well as freshen up the products already in their catalog.
